AI can generate insights. But can it earn trust?
If you spend any time in communications today, you’ve probably heard some version of the same prediction: “AI is coming for PR.” For measurement and
Recursos
Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.
If you spend any time in communications today, you’ve probably heard some version of the same prediction: “AI is coming for PR.” For measurement and
World Cup coverage moved from build-up to proof this week. Records, injuries, fan culture and host-nation pressure all shaped the story. The strongest finding is
In this issue, we analysed 877 articles, tracked four leading airline companies (American Airlines, Qatar Airways, Delta, and United), and identified 10 key themes.
CARMA is proud to announce another successful year at the DataComms and AI Comms Awards, securing 15 awards that recognise excellence in communications measurement, media
Global media intelligence and research firm CARMA has appointed Nur Sabrina Azmi (pictured) as general manager for Indonesia, reinforcing its long-term commitment to one of
The World Cup is already one of the most media-intensive events of 2026, generating 1,363,452 articles across the opening nine days. Read more insights!
In this issue, we analysed 3,141 articles, tracked four leading accommodation brands (Airbnb, Hilton, Marriott International, and Hyatt), and identified 10 key themes.
Go beyond the headlines! Get a weekly breakdown of the teams, players, matches, brands, and stories gaining traction across media and social.
CARMA, the global leader in media intelligence and communications research, has announced the launch of Noor, a personal AI analyst purpose-built for communications professionals. Established
The FIFA World Cup 2026 will be one of the largest sporting events ever staged. But beyond the football, it will create a temporary global
Every software vendor and service provider has slapped “AI” onto something lately. Too much of it is window dressing: a chatbot bolted onto an existing
At the Met Gala, luxury brands are no longer competing only for red-carpet visibility. They are competing for cultural relevance, audience activation and the ability
CARMA has been shortlisted for 13 awards at this year’s DataComms Awards, recognising the strength, breadth and impact of its data-led communications work across clients, sectors
Q1 2026 has been our biggest quarter yet. We have expanded what you can monitor, deepened how you understand it, made reporting faster and more
Each year, CERAWeek brings together the world’s most powerful energy leaders, but beyond the stage, it sparks a global media conversation that reveals which companies