CARMA won three gold, three silver, and four bronze awards amounting to ten wins at the prestigious AMEC Global Communications Effectiveness Awards 2022. The leading media intelligence firm was recognised for its global work in partnership with automotive client Honda, banking institution HSBC, Dubai Police and Tourism Ireland.
Notable highlights included four awards in a single category – the ‘step change award’ for the best improvement of a measurement journey – where CARMA took home two golds with HSBC and Honda, and two silvers with Dubai Police and Tourism Ireland. CARMA also won a gold award in the ‘best multi-market reporting’ category with HSBC across Europe, Asia and the Americas.
Richard Bagnall, CARMA’s Co-Managing Partner and CEO of Europe and the Americas, said, “These awards are a testament to the wonderful year we’ve had, partnering with ambitious companies who are all blazing a trail in PR and communications measurement. We are fortunate to work with our client partners across a variety of sectors pushing the needle in PR and who want to strategically demonstrate the impact of their amazing work in a meaningful manner.”
In addition to the main category awards, AMEC each year bestows its highest honor, the Don Bartholomew Award, to an individual for outstanding service to the communications measurement and evaluation industry. This year marked a doubly special moment for CARMA as Bagnall was named winner of this award for his leadership and achievements in raising the standards of PR measurement and evaluation in the industry.
Mazen Nahawi, Co-Managing Partner and Group CEO at CARMA, commented on Bagnall’s win, “This is AMEC’s most distinguished individual award and an incredibly well-deserved recognition for Richard. I am full of praise for his meaningful contribution to our clients and for the PR industry as a whole on a global level.”
The AMEC awards are a 20-year-old global awards program, held in London, that recognize and celebrate exceptional work. They showcase the importance of research, measurement, insights and analytics in PR and communications.
CARMA’s results in the 2022 AMEC Awards
Individual award
- CARMA’s Co-Managing Partner Richard Bagnall has been awarded the Don Bartholomew Award for outstanding service to the communication measurement and evaluation industry
HSBC (3 awards)
- Step change award for the best improvement of a measurement journey category (Gold):
- Getting Results: how an integrated measurement program, built from scratch, changed how HSBC reports its earnings
- Most effective planning, research and evaluation of a Diversity and Inclusion Program (Silver):
- Trust transparency: how a commitment to the findings of measurement opened up HSBC’s D&I communications”
- Best use of measurement for a single event or campaign (Bronze):
- Transition transformation: how a COP26 measurement program reshaped the way HSBC communicates about climate worldwide
Honda (2 awards)
- Step change award for the best improvement of a measurement journey category (Gold):
- The ongoing journey to meaningful measurement and evaluation with Honda
- Best multi-market reporting (Gold):
- On the road to meaningful multi-market measurement and evaluation
Dubai Police (3 awards)
- Step change award for the best improvement of a measurement journey category (Silver):
- Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
- Most effective planning, research and evaluation in the public and not for profit sectors (Bronze):
- Demonstrating World Police Summit Success with the AMEC Framework
- Most effective planning, research and evaluation: Middle East and Africa (Bronze):
- Dubai Police’s Measurement Journey: From Planning, and Execution, to Measuring Success
Tourism Ireland (2 awards)
- Step change award for the best improvement of a measurement journey category (Silver):
- Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
- Best multi-market reporting (Bronze):
- Travelling in the right direction: Tourism Ireland’s Measurement Maturity journey
