AI data centers are dominating global media. But who is controlling the narrative, and is the story landing differently depending on where you are?
CARMA analysed 21,000+ articles across 800 outlets in 50+ markets and 18,000+ social media posts. Read the report to see how the story is playing out in APAC, Europe and MENA, and what it means for energy companies.
Download the report to discover:
- The data center narrative turned more negative from Q2 2026, driven by identifiable events.
- Big tech controls 85% of the conversation, and energy companies are still finding their place.
- The US produces 57% of global coverage, and its negativity is reaching media in other regions.
- Scepticism varies sharply by region – Europe, MENA, APAC and Americas.