AI’s global reputation is entering a new phase. While innovation continues to drive headlines, growing concerns around safety, human control and accountability are reshaping the conversation.
In the third edition of CARMA’s Perceptions of AI report, we analyse 3,481 articles from 500 leading media outlets across 44 markets to understand how global AI narratives evolved in Q3 2026.
From fear overtaking excitement in media coverage to the growing influence of AI leaders, the backlash against data centres and the narrowing gap between opportunity and risk, the report explores the forces shaping AI’s reputation.
Discover what these shifts mean for communicators, business leaders and organisations navigating an increasingly complex AI landscape.