CARMA, in partnership with Riwaia, hosted the Brand Impact & PR Measurement Meetup in Muscat on September 12th. Moderated by Kamran Malik (Head of Finance Sectors, CARMA), the event featured Paige Lingwood (Insights Consultant, CARMA), Suad AlShuhaimi (CEO, Riwaia), and Rashad AlWuhaibi (Marcom Expert, Sohar Port and Freezone). They discussed the importance of integrating data-driven insights into PR & Communications teams in Oman. CARMA also presented its Oman Perception Media Analysis Report, showcasing media coverage of Oman’s economic and investment strategies.
Data Insight at the Core: The Significance of Impact Measurement
Our Meet Up event brought together enlightening discussions, sharing expert insights on what it means to be data-driven in the context of PR, the role of data and measurement in an organisation’s communication strategy, how this data can reshape a brand’s image, the rising use of AI in today’s digital age, and much more. Reputation is the key driving force that defines a brand’s success from the sight of the media and target audience. And with today’s fast-paced media and PR landscape, it is certainly useful to measure the real impact of standout campaigns to gain in-depth insights and an enhanced approach from a strategic standpoint.
Omani Perception at a Glance
Our in-depth Oman Perception Media Analysis , presented by CARMA’s Paige Lingwood, highlights traditional and social media coverage on the local, regional, and international perception towards Oman’s strategic growth in key sectors such as , investment, industry, and tourism — in line with Oman’s Vision 2040, alongside the iconic Made in Oman homegrown brands.
Key Takeaways:
- A Diverse Economy: The Sultanate has received praise for its strategic shift toward reducing oil dependency, focusing on developing key sectors, and attracting foreign investment with promises of stability and financial returns.
- Industrial Transformation: The country continues to gain traction as it pushes to strengthen its manufacturing infrastructure with the development of industrial zones factory, as well as automation and AI-powered integration for greater production output.
- Tourism Rooted in Culture: Oman’s potential as a touristic hotspot is defined by its traditions and rich cultural heritage, demonstrates a clear pathway to global recognition as a tourist hotspot.
- Vision 2040: The government-led initiative is designed to expand Oman’s economic and investment presence, leveraging media to highlight the country’s long-term goals on the global stage.
- Homegrown Horizon: Local brands like Chips Oman and A’Saffa are renowned for their high quality and sustainability by local consumers while major Omani companies such as Oman Air and Amouage rise high with global presence to achieve new milestones.
Conclusion:
The Brand Impact & PR Measurement Meet Up emphasised the importance of data-driven metrics in shaping effective PR strategies. Showcasing Oman’s evolving reputation and strategic sectors, the discussion follows through with how data insights are crucial for brand success. The focus on Oman’s Vision 2040 offered valuable perspectives on enhancing brand impact and driving growth.
Gain deeper insights and data-rich analysis by downloading CARMA’s Oman Perception Report.
