The world faces new dramatic disruptions. Businesses are challenged like never before leading to budgets being scrutinised and threatened. The PR function cannot afford to be seen as a cost centre by organisations. To survive, PR professionals must be able to show how they bring value and speak to the bottom line.
Watch the panel discussion “Are you a PR hero? Prove it!” moderated by measurement expert Andy West, joined by industry leaders, Jennifer Sanchis, Leanne Pinney, and Lorna Gozzard as they discuss how you can communicate the value of PR and speak to the bottom line while measuring what matters.
Speakers:
- Jennifer Sanchis – Account Director at CARMA
- Leanne Pinney – Senior Associate at freuds+
- Lorna Gozzard – Director of Communications and Marketing at Royal College of Art
- Richard Bagnall – Co-Managing Partner at CARMA
Moderator:
Andy West – Managing Consultant at Westofcenter