Webinars On-Demand

Economic uncertainty around the world means public relations and communications budgets face greater scrutiny than ever before. It has never been more important for communications ...

Every organization has goals, missions, and results that it is trying to accomplish or needs to achieve. Setting up a measurement plan is the only ...

The world faces new dramatic disruptions. Businesses are challenged like never before leading to budgets being scrutinised and threatened. The PR function cannot afford to ...

COVID Communications Strategy: A Measureable Success Kristy Zach, Marketing Sciences and Technology Analyst, SASAlison Williams, Director of Client Services, UK & USA, CARMA When an ...

Whether you’re a senior in-house communicator trying to be heard or PR agency who wants to better demonstrate the value of their work, this intimate ...

Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics. The influence of media adds further intricacies to it. Yet, ...