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On-demand webinar

On-demand webinar: Demystifying PR Measurement

Making Analysis Easy to Deliver

48 minutes

This webinar, led by PR measurement expert Jason Weekes, will help simplify the process of building an analysis service.

In the webinar, Jason, CARMA’s Commercial Director, will cover:
– How to get started with your analysis program
– How to identify the most appropriate metrics
– Understanding outputs, out-takes, and outcomes and linking them to activity.
– Tips on building a measurement framework that is relevant to your organization

About the speakers

Jason Weekes is Commercial Director for Europe and the Americas for CARMA International, the global communications evaluation consultancy. He has spent the last 16 years helping clients prove and improve the effectiveness of their communications programs and has developed services for some of the worlds’ largest companies and political institutions.

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