Hear from different voices in the automotive media ecosystem – including an in-house representative, agency representative, automotive journalist, and industry analyst.
The aim is to provide perspectives on the automotive industry in the year ahead from different voices within the media ecosystem, including an in-house PR professional at an automotive brand, an automotive-focused agency PR professional, an automotive journalist, and a media analyst.
The conversation will focus on four key themes:
- Geopolitical implications – how uncertainty on the global stage impacts automotive businesses.
- Autonomous driving and ADAS – where are we at with it in Europe, and how the latest innovations in “physical AI” provide new reputational opportunities and challenges.
- Chinese brands – how they are perceived and trusted, and how they’re talked about in the media.
- Media and communications – impacts of media changes on automotive brands (e.g., media fragmentation, trust in journalists vs influencers/creators, rise of LLMs, the role of social media).
Meet the Speakers:
- Ryan Boulter, CARMA (Host)
- Jennifer Sanchis, CARMA
- In-house PR professional
- Agency PR professional
- Automotive journalist