If the past 2 years have shown us anything, it’s to expect the unexpected and that organisations can quickly become involved in issues and crises beyond their control.
It is critical to be fully on top of the breaking news agenda. To operate effectively, organizations need early warning of the key challenges and opportunities and risks as they emerge. ‘Getting it right’ in Public Relations and Communications has never been more important than now in this new age of economic uncertainty.
Gareth Owens shares his ten top tips for monitoring in a crisis. Gareth’s experience is gleaned from over 20 years helping clients make sense of the evolving media and communications landscape. During this time, Gareth has led on social and mainstream media monitoring and evaluation programs, social listening and horizon scanning initiatives for literally hundreds of organisations across the USA. His speciality is helping organisations ensure that their monitoring, evaluation and social listening programmes remain fit for purpose.
The event is introduced and moderated by CARMA’s co-managing partner, and chairman of AMEC, Richard Bagnall and features a live discussion and Q&A. Learn from two of the industry’s most experienced monitoring and evaluation practitioners and gain insight into making sure that your service is fit for the uncertainties ahead.
About the speakers
Gareth Owens’ experience is gleaned from over 20 years helping clients make sense of the evolving media and communications landscape. During this time, Gareth has led on social and mainstream media monitoring and evaluation programs, social listening and horizon scanning initiatives for literally hundreds of organisations across the USA. His speciality is helping organisations ensure that their monitoring, evaluation and social listening programmes remain fit for purpose.
Richard Bagnall is the Co-Managing Partner for CARMA International, a global provider of communications evaluation tools, technology and consulting services. He has been a board director of AMEC for over 10 years and currently serves as its chair. He has advised international clients on the best ways to measure the effectiveness of PR and prove its value to the organisation for over 23 years. During this time he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Prior to his career in PR measurement and insights, Richard worked in public relations both in house and in agencies.