CARMA’s Co-Managing Partner, Richard Bagnall, has advised international clients on the best ways to measure the effectiveness of PR and communications for 25 years. He has built or led some of the world’s best-known communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Richard began his career in public relations with roles at Saatchi and Saatchi’s PR consultancy, The Rowland Company, and medical charity the Royal College of General Practitioners. Richard has been a board director of communications evaluation global trade association AMEC for over 10 years and has served as chair for the last 5 years. He has contributed to several business books on measuring communications and is an active long-term member of the UK Government’s GCS / Cabinet Office Evaluation Council. In 2013 he co-authored the UK government’s Capability Review of Digital Communications. Richard is a Fellow of the PRCA and member of its PR & Communications Council, a member of the Chartered Institute of Public Relations, an Honorary Lifetime Fellow of AMEC and was inducted into PR News’ Measurement Hall of Fame in 2017.