CARMA reinforces its position as the industry leader in communications insights by winning the Measurement and Evaluation Award at the prestigious PRCA Asia-Pacific Awards for the fifth consecutive year.
The global media intelligence firm was recognised for its innovative “PR in the Driver’s Seat” research programme. CARMA’s proprietary research methodology demonstrated the influence of the communications campaign on awareness, familiarity, consideration, and purchase intention among automotive consumers.
“Earning this recognition for the fifth consecutive year is a testament to CARMA’s consistent commitment to measurement excellence,” Andrew Nicholls, Managing Director of CARMA Asia.
“CARMA’s approach to insights and analysis facilitates better decision-making, and we’re proud of how we’ve helped transform PR from a cost centre to a strategic business driver,” Nicholls added.
The PRCA Asia-Pacific Awards honours exceptional PR and communications campaigns, teams and individuals throughout the region.
This latest achievement builds on CARMA’s established track record of measurement excellence, previously recognised for their work with BMW Group Asia and L’Occitane Malaysia.
CARMA’s Global Head of Insights, Khali Sakkas added: “We’re thrilled to receive this recognition from PRCA Asia-Pacific for our innovative approach. Our team combined multiple datasets across earned media, social media, search trends and consumer research to help measure effectiveness and inform strategic planning. This win highlights the benefits of using integrated research to demonstrate the impact of PR.”
Organisations seeking to elevate their PR measurement and evaluation approach can learn more about CARMA’s award-winning methodologies at www.carma.com/contact-us.
