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The Measurement Standard Blog

Crisis Communications Tips For Public Relations

Maio 29, 2023

Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the …

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How does a constantly shifting media landscape impact earned media objectives?

Maio 22, 2023

The recent closure of BuzzFeed’s award-winning news division and Vice News’ bankruptcy once again surfaces an ongoing concern for public relations practitioners—which is, how do …

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In an AI dominated world, more effort is required, not less

Maio 18, 2023

“It doesn’t matter how much we summarize, at some point, effort is required. More summaries won’t automatically lead to more understanding.” Wise words as ever …

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Crisis Communications Tips For Public Relations

How does a constantly shifting media landscape impact earned media objectives?

In an AI dominated world, more effort is required, not less

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