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The Measurement Standard Blog

Does the decline in traditional media increase the use of Influencer Marketing?

March 26, 2024

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...

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Assessing the Long-Term Impact of PR Work

March 13, 2024

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very ...

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Storytelling in PR Measurement: How to craft compelling narratives with data

February 21, 2024

PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...

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Does the decline in traditional media increase the use of Influencer Marketing?

Assessing the Long-Term Impact of PR Work

Storytelling in PR Measurement: How to craft compelling narratives with data

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