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The Measurement Standard Blog

The Role of Influencer Impact Metrics in Modern PR Campaigns

April 18, 2025

Influencer programmes now play a routine role in PR campaigns. From products to events and even promoting ideas, the process of tapping into the audience ...

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Cross-Channel PR Measurement: Integrating Online and Offline Data

March 19, 2025

One of the more time-consuming challenges for communications practitioners to tackle is measuring PR effectiveness across varying channels. Integrating online and offline data is both ...

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What Matters in PR? With Lavanya Wadgaonkar, Nissan

March 17, 2025

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Lavanya Wadgaonkar, Chief Communications Officer at Nissan Motor Corporation. ...

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Newsletters

The Role of Influencer Impact Metrics in Modern PR Campaigns

Cross-Channel PR Measurement: Integrating Online and Offline Data

What Matters in PR? With Lavanya Wadgaonkar, Nissan

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