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Desmistificar a avaliação das ações de RP e as métricas da vaidade

Evolução do Setor A forma como os profissionais de relações públicas avaliam as suas campanhas e calculam o retorno das suas ações (ROI), mudou significativamente ...
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Hybrid Events – an enhancement, not a replacement

When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there ...
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Will Prince Harry’s ‘Chief Impact Officer’ role deliver for BetterUp? And how will they know what success looks like?

In the last couple of days, the front pages have lit up with news about Prince Harry’s appointment as Chief Impact Officer at BetterUp, a ...
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Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made ...
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2020: Year of the crisis – the final five

Last week I wrote about what a turbulent year 2020 had been. I discussed how all this tumult shone a light on why being prepared ...
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London Underground

2020: Year of the crisis

When we celebrated the New Year, I don’t think any of us were prepared for what 2020 had in store. It’s fair to say that ...
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