TMS Articles Archive

Building Strategic Partnerships: Collaborating for PR Success

The objective of most PR and communications work is to convey messages, frequently to multiple audiences. Whether it is internal communications within an organization, or ...

Understanding the Power of Strategic Silence in Communications

Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage

The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

How to use monitoring to protect brand reputation during (and after) a boycott?

Measuring the impact of ESG programs and initiatives

Does the decline in traditional media increase the use of Influencer Marketing?

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The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

How to use monitoring to protect brand reputation during (and after) a boycott?

Navigating Newsjacking with Precision: A Media Monitoring Approach

Media Monitoring for Competitive Intelligence

Comparing Traditional versus Social Media Monitoring

What matters in PR? With Paul Hender, CARMA (Part 2 of 2)

What matters in PR? With Paul Hender, CARMA (Part 1 of 2)

What matters in PR? With Nik Pearson, Honda

What matters in PR? With Alex Malouf, Ceer

What matters in PR? With Nishanthi Palani, Sime Darby Plantation

Understanding the Power of Strategic Silence in Communications

Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage

Measuring the impact of ESG programs and initiatives

Does the decline in traditional media increase the use of Influencer Marketing?

Assessing the Long-Term Impact of PR Work

Building Strategic Partnerships: Collaborating for PR Success

How Agencies can use Media Intelligence to drive their own Content Marketing

Setting up for Success in the New Year

Media Metrics: Debunking Misconceptions About PR Analytics

Year-end Activities for Agencies looking to improve Media Measurement & Reporting

Advertising firms dominate in the PR category at Cannes. Here’s why.

Do you have what it takes to represent high-profile organisations?

In an AI dominated world, more effort is required, not less

Don’t let perfect be the enemy of good – Attribution and Econometrics in PR and Communications

Hybrid Events – an enhancement, not a replacement

Social Media Crisis Management

Social Media Listening: 3 things you thought you knew

How to Use Data and Insights to Inform Your Social Media Strategy

Top 5 Social Media Technology Trends in 2020

11 Ways PR Agencies can leverage AI for their clients in 2023

Do you have what it takes to represent high-profile organisations?

Rewriting the Rules of PR Measurement

Crisis Communications Tips For Public Relations

How does a constantly shifting media landscape impact earned media objectives?

What matters in PR? With Alex Malouf, Ceer

WHAT WE ARE READING

AI Feedback Revolution: Enhancing Customer Feedback Analysis with Artificial Intelligence

Survey Sparrow Blog

How a data culture can bring investment into the PR industry

Influence Online UK

In these Risky Times, Do You Know How Vulnerable your Brand is?

Paine Publishing

PR and Comms: should they have social impact and social value?

International Public Relations Association (IPRA)

23rd November, 2023	MEPRA 2023 Awards
23rd November, 2023	CARMA x PRCA Measurement Month Panel
28th November, 2023	PR Analytics 2023 - PRmoment
30th November, 2023	CorpComms Awards
19th January, 2024	UK Digital Excellence Awards
17th - 18th April, 2024	The Martech Summit SG

Guide to Media Measurement

This eBook is a guide to understand not just why monitoring and measurement are important, but how to go about making sure it’s working for the organization. It covers topics like being involved in choosing a partner, monitoring and measuring globally, to rapid sentiment testing and analysis in a crisis to kick-start your measurement journey.

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