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Building Strategic Partnerships: Collaborating for PR Success
Julho 26, 2024
Understanding the Power of Strategic Silence in Communications
Junho 24, 2024
Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage
Maio 30, 2024
The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility
Maio 30, 2024

Evidencie e aumente o impacto das RP com dicas, tendências e insights dos especialistas em media intelligence da CARMA.

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Desmistificar a avaliação das ações de RP e as métricas da vaidade

Novembro 16, 2022
Evolução do Setor A forma como os profissionais de relações públicas avaliam as suas campanhas e calculam o retorno das suas ações (ROI), mudou significativamente ...
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Hybrid Events – an enhancement, not a replacement

Outubro 15, 2021
When was the last time you experienced affiliative social engagement? This is a phrase that psychologists use to describe the simple act of ‘being there ...
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Will Prince Harry’s ‘Chief Impact Officer’ role deliver for BetterUp? And how will they know what success looks like?

Março 25, 2021
In the last couple of days, the front pages have lit up with news about Prince Harry’s appointment as Chief Impact Officer at BetterUp, a ...
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Back to basics: What ‘Exploring Public Relations and Management Communication’ tells us about the current state of PR

Março 4, 2021
If you went to university, chances are that you came across one book that was a game changer. Whether it was the book that made ...
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2020: Year of the crisis – the final five

Fevereiro 3, 2021
Last week I wrote about what a turbulent year 2020 had been. I discussed how all this tumult shone a light on why being prepared ...
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2020: Year of the crisis

Janeiro 28, 2021
When we celebrated the New Year, I don’t think any of us were prepared for what 2020 had in store. It’s fair to say that ...
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