In The Integrator’s Q1 2025 edition, a key takeaway from our Driving Change: Part 1 report is in focus: the relationship between familiarity and trust. The data shows that the more car buyers know about Chinese automotive brands, the more open and positive they become. This trend is especially strong in markets like Saudi Arabia, the UAE, Hong Kong, and Singapore.
The research, led by Audience Insights Director Maria Talakina, explores what is shaping sentiment and what continues to hold it back. Chinese marques are recognised for their affordability and cutting-edge technology. However, reliability remains a concern, even among current owners.
Despite this, there are clear signs of progress. Satisfaction levels among Chinese brand owners are high, particularly when it comes to performance and technology. These owners are also more likely to consider repurchasing from the same brand than those driving European models. The findings highlight a key opportunity. Increased visibility and familiarity are essential for building lasting trust.
As the automotive landscape continues to evolve, these insights offer valuable direction for brands looking to strengthen their position and earn long-term loyalty.
Read the full feature in the Automotive Integrator – Q1 2025 Edition.
