The world faces new dramatic disruptions. Businesses are challenged like never before leading to budgets being scrutinised and threatened. The PR function cannot afford to ...
COVID Communications Strategy: A Measureable Success Kristy Zach, Marketing Sciences and Technology Analyst, SASAlison Williams, Director of Client Services, UK & USA, CARMA When an ...
Whether you’re a senior in-house communicator trying to be heard or PR agency who wants to better demonstrate the value of their work, this intimate ...
Measuring reputation involves multiple facets and is often not as straight-forward as counting quantitative metrics. The influence of media adds further intricacies to it. Yet, ...
Activity without meaningful outcomes is irrelevant. In order to command voice and retain budgets, PR needs to be closely aligned with the larger business objectives ...