Do passengers care more about seat design or climate pledges? What happens when accessibility stories go viral?
CARMA’s latest report with Aircraft Interiors Expo (AIX) uncovers what’s really driving airline reputation — and why cabin innovation may be your biggest brand advantage.
With insights from over 55,000 media articles, 1 million social posts, and feedback from 1,500+ travellers across six global markets, it’s a must-read for aviation leaders looking to stand out beyond performance.
What’s inside:
- Cabin Innovation = Reputation Power
From recycled interiors to inclusive design, see how in-cabin upgrades are reshaping perception. - Sustainability That Sticks
Why most eco-messaging fails, and how strategic partnerships and smart quotes make it land. - Accessibility’s PR Stakes
From damaged wheelchairs to inclusive training, discover which brands got it right (and wrong), and why media strategy matters. - Global Insights, Local Lessons
How Emirates topped UK trust charts with less coverage, and why Singapore Airlines wins on customer loyalty.
Find out what matters most to passengers — and what risks your brand can’t afford.
Download the report to explore the new playbook for airline reputation.