Etiqueta: People

PR practitioners should be very familiar with the term, “return on investment”. ROI is a straightforward business metric that asks one of the most basic ...

As you likely know by now, the Washington Post recently saw large layoffs. It was not that cuts occurred that was so surprising; after all, ...

“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder ...

Transparency and social responsibility are major components of an organisation’s credibility, which is intrinsically linked to trust. Media intelligence can offer an early warning of ...

Reputation measurement often gets relegated to a quick review of sentiment, often automated. But does the application of automated sentiment to a handful of keywords ...

November is measurement month, a time to step back and reflect on how effective your PR programs are, and examine how you may be able ...

There are many ways in which the PR and communications industry have changed in the last few decades. Taking a step back and looking at ...

PR and communications professionals are by now accustomed to reporting on the results they secure. But not all reports are created equal. Getting stuck in ...

Public relations professionals hear often that press releases are a waste of time, annoying, and clog the inboxes of journalists. An article on Axios quoted ...