The first edition of CARMA’s Reputation Report – Saudi Arabia explores how the Kingdom was viewed across global media, social media, public opinion and international rankings. Covering the two years in which Vision 2030 gained real momentum, the report analyses the developments, conversations and events that shaped perceptions of Saudi Arabia between 2020 and 2021.
Download the report to discover:
- How media sentiment toward KSA shifted between 2020 and 2021, positive coverage rose 9% while negative coverage fell 18%.
- Which themes drove the most coverage, from Vision 2030 and women’s empowerment to tourism and economic diversification.
- Where regional and international media perception diverged, « credible / inspiring » regionally vs. « questionable / intriguing » internationally.
- How events like the Khashoggi affair and the Yemen war continued to shape global coverage of the Kingdom.
- What communications challenges and opportunities lie ahead as KSA’s media exposure grows more diversified.
Download your copy today.