The third edition of CARMA’s Reputation Report – Saudi Arabia explores how the Kingdom’s global media perception evolved throughout 2022, a year marked by geopolitical turbulence and strategic diplomacy. Covering developments across all four quarters, the report analyses the conversations, events and reputational drivers that shaped how the world saw Saudi Arabia as Vision 2030 continued to unfold.
Download the report to discover:
- How positivity rose 4% and negativity fell 12% between Q1 and Q4 2022, despite a turbulent geopolitical backdrop.
- Why social themes overtook economic news over the year, surging 10% while economic coverage declined 12%.
- How Vision 2030’s share of voice grew 13% in 2022, with sports, tourism and cultural heritage emerging as standout reputational drivers.
- The top positive drivers a booming economy, thriving tourism and entertainment, and stronger global ties versus the top negative drivers, from sportswashing accusations to US-Saudi tensions and oil-cut backlash.
- What KSA’s growing soft power and cultural diplomacy mean for the Kingdom’s global image going forward.
Download your copy today.