Key themes shaping the region’s energy sector and media narrative
As the global energy sector pivots toward sustainability and digital transformation, the Middle East and North Africa (MENA) region finds itself at the centre of this monumental shift. CARMA’s Energy Sector Insights 2024: MENA Media Landscape Report, covering the period from December 2023 to November 2024, provides an in-depth analysis of media coverage, sentiment, and trends shaping the energy landscape.
From advancing decarbonisation initiatives to embracing AI-driven innovations, the report highlights how industry leaders are navigating opportunities and challenges. For Saudi authorities, sports federations, analysts, and PR professionals, the findings offer invaluable insights into the role of media in driving perceptions and conversations around energy.
Standout Takeaways From The Report
Technology and Decarbonisation Lead the Conversation: Together, technological advancements and decarbonisation efforts captured 30% of media coverage. These themes highlight growing investments in AI-driven efficiency and carbon capture solutions, underscoring the region’s commitment to sustainable energy transitions.
Saudi Arabia and UAE Dominate Coverage: Saudi Arabia and the UAE account for 45% of all media coverage. Influential outlets like Al Riyadh Online, Zawya, and Al Arabiya amplified narratives around innovation, oil production, and high-profile events such as ADIPEC 2024.
Engagement Reflects Demand for Accountability: Discussions around decarbonisation attracted the highest engagement rate on social platform X (25%), reflecting growing audience scrutiny and calls for credible climate action.
Commentary
MENA Energy Insights 2024
Key themes shaping the region’s energy sector and media narrative
As the global energy sector pivots toward sustainability and digital transformation, the Middle East and North Africa (MENA) region finds itself at the centre of this monumental shift. CARMA’s Energy Sector Insights 2024: MENA Media Landscape Report, covering the period from December 2023 to November 2024, provides an in-depth analysis of media coverage, sentiment, and trends shaping the energy landscape.
From advancing decarbonisation initiatives to embracing AI-driven innovations, the report highlights how industry leaders are navigating opportunities and challenges. For Saudi authorities, sports federations, analysts, and PR professionals, the findings offer invaluable insights into the role of media in driving perceptions and conversations around energy.
Standout Takeaways From The Report
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