Étiquette : Company News

Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.

Understanding the Power of Strategic Silence in Communications

Although it’s an oversimplification of the job of public relations to say that it’s just about getting media coverage, that is a core function of ...
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Measuring Impact during Mega Sports Events: Earned vs. Organic Media Coverage

Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this ...
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The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

Media monitoring serves many functions, from providing basic information about how issues of interest to your company or client are being covered, to how carefully ...
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How to use monitoring to protect brand reputation during (and after) a boycott?

Corporate boycotts are now a fact of life for many companies. In a highly charged and politically divided environment, taking a perceived stand on an ...
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Measuring the impact of ESG programs and initiatives

Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade, ...
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Does the decline in traditional media increase the use of Influencer Marketing?

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which ...
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Assessing the Long-Term Impact of PR Work

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very ...
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Storytelling in PR Measurement: How to craft compelling narratives with data

PR measurement has come a long way from counting clips. With sophisticated software, better data collection processes, algorithms that can make quick work of mountains ...
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How Agencies can use Media Intelligence to drive their own Content Marketing

Usually, when agencies think about media monitoring and measurement, they consider it in terms of how they can improve results and reporting for their clients. ...
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