When looking for a media monitoring service, most PR practitioners are correctly focussed on the functionality of the tool itself. But before you sign up ...
Your account team is an important part of your monitoring programme Media monitoring and analysis is the foundation of a solid public relations and communications ...
How you use monitoring – understanding platform features that provide service When looking for a media monitoring platform, features are frequently top of mind. To ...
Building a PR campaign that truly appeals to all of a brand’s potential audiences takes time and effort. That’s because plan development is a process ...
The field of Public Relations and Communications typically does not require any formal training or certification. There is no need to complete continuing education courses, ...
The objective of most PR and communications work is to convey messages, frequently to multiple audiences. Whether it is internal communications within an organization, or ...
Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this ...
