Category : PR Measurement & Evaluation

There are many ways in which the PR and communications industry have changed in the last few decades. Taking a step back and looking at

Public relations professionals hear often that press releases are a waste of time, annoying, and clog the inboxes of journalists. An article on Axios quoted

One of the more time-consuming challenges for communications practitioners to tackle is measuring PR effectiveness across varying channels. Integrating online and offline data is both

The PR industry has a fairly long history of dependence on vanity metrics—in part, because they are simple to calculate and easy to understand. Even

When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which

Although it’s an oversimplification of the job of public relations to say that it’s just about getting media coverage, that is a core function of

Large sporting events have long attracted sponsorships, as brands look to capture the attention of extremely large audiences, both in-person and through broadcasts. With this

Corporate sustainability and diversity, equity, and inclusion (DEI) efforts fall under a general umbrella of environmental and social governance (ESG) initiatives. Over the past decade,

Much has been said—and written—about the decline in the number of traditional media outlets. Cost pressures, consolidation, and generational changes in the ways in which

One of the more significant challenges in public relations work is keeping an eye on the long-term impacts of PR work. It can be very

The proliferation of social media platforms and the fracturing of the traditional media landscape make it necessary for PR and communications professionals to monitor a

Quantitative metrics tend to get the attention whenever data is the topic of discussion—after all when people talk about measurement, they tend to mean numbers