27 September 2024 – CARMA has received 24 nominations at the 22nd annual International Association for Measurement and Evaluation of Communication (AMEC) Awards, outdoing its benchmark of 16 nominations from the previous year.
The prestigious awards recognise exceptional work in research, measurement, insights and analytics from around the world.
Delivering Excellence in every region
CARMA was shortlisted for the ‘Most effective planning, research and evaluation’ award seven times across three regions: Asia-Pacific, Europe, Middle East & Africas.
This award recognises the role that insights play in elevating a company’s future communications strategies and channel plans, derived from effective planning, research and evaluation.
CARMA’s Founder and CEO, Mazen Nahawi, said, “This recognition from AMEC underscores our unwavering commitment to excellence in measurement and evaluation. It is a testament to the relentless innovation and consistent dedication we bring to delivering industry-leading solutions every day.”
CARMA’s Automotive Prowess
While CARMA boasts strong credentials across numerous industry verticals, the automotive sector continues to be a key area of expertise, with twelve nominations reflecting the excellence delivered for global auto giants.
CARMA’s Global Head of Insights, Khali Sakkas, said, “We are proud to partner with our clients in every region. Our shortlisted entries showcase innovative approaches. We’re integrating with integration research in a way that moves the industry forward.”
CARMA’s shortlisted entries showcases a diverse range of analysis and insights, that provide value for Communications teams at every stage of their journey. CARMA’s nominations include:
- KSA Perception Study – The Kingdom: CARMA’s KSA Perception Study
- Infiniti – The measurement dream: PR’s impact on the purchase funnel
- AMANA – Measuring the effectiveness of AMANA’s communication strategy since inception to inform its strategy
- AD Ports Group – Measuring the effectiveness of AD Ports Group’s communications strategy, its perception through media evaluation and measurement
- Wellcome Trust – Leading the way with Measurement, Evaluation and Learning
AMEC Awards winners will be announced on 7th November 2024 at the Church House in London.
