Industry Reports

Banks: Brand Analysis 2020

What are the most favourable banks in Asia?

Using a combination of cutting edge technology and human analyst insight, we’ve analysed local publications and social media to evaluate how top banks in Hong Kong, Singapore and Malaysia were portrayed in media in May 2020.

Each regional report includes:

  • In-depth insights on top brands’ performances in the industry across print, online and social media channels, including a look at consumer sentiment on social media
  • Indexing of each brand against CARMA’s proprietary Favourability Rating
  • Analysis identifying top conversation topics driving reputation for each brand, as well as top spokespeople in each region

Read the press release here.

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