Industry Reports

CARMA Report: Defence

Using a combination of cutting edge technology and expert human insight, we’ve analysed content across a range of media types for a number of brands who exhibited at the International Defence Exhibition & Conference (IDEX) in February 2021 .

It focuses on two angles; the coverage of the event itself and the coverage of the following 12 exhibitors:

  • Airbus
  • BAE Systems
  • Boeing
  • EDGE
  • General Authority for Military Industries (GAMI)
  • Lockheed Martin
  • Northrop Grumman
  • Raytheon
  • SAAB
  • Saudi Arabian Military Industries (SAMI)
  • Thales
  • UAE Ministry of Defense (MOD)

The report aims to answer the following questions:

  • What were the key features of the coverage and where was it visible?
  • Who were the top contributors to the coverage?
  • What were the main takeaways from the coverage?

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