Watch our 30-minute fireside chat with CARMA experts as they explore key findings from the Paris 2024 Olympics. The discussion focuses on standout campaigns from major brands like Samsung and Coca-Cola, analysing their impact on brand reputation and future sponsorship strategies.
The Paris Olympics not only captivated millions with its themes of sustainability, inclusivity, and cultural celebration but also initiated important discussions on corporate responsibility. Learn how Coca-Cola’s plastic bottle controversy highlighted the importance of sustainability and discover how data-driven media monitoring can enhance brand strategies and manage crises, such as the Imane Khelif incident and the IOC’s response.
Speakers:
- Sam Greenslade – Global Sector Lead- FMCG, CARMA (London, EU)
- Maria Takalina – Insights Director, CARMA (Dubai, MENA)
- Sabrina Azmi – Research Solution Director, CARMA (Singapore, APAC)