Goodwood Festival of Speed is more than a showcase of automotive innovation. It’s one of the industry’s biggest communications battlegrounds. Every launch, activation and headline competes for attention across global media, making it a valuable case study in earned media performance.
CARMA analysed thousands of online news articles and social media conversations throughout the event to uncover which manufacturers generated the greatest visibility, which stories resonated most strongly with journalists and audiences, and what communications strategies drove meaningful earned media impact.
Whether you’re responsible for PR, communications, marketing or sponsorship, this report provides practical insight into how the industry’s leading brands competed for attention during Goodwood Festival of Speed 2026.
What You’ll Learn
- Which automotive brands dominated share of voice
- The launches that generated the greatest earned media impact
- The themes driving coverage throughout the event
- Which manufacturers captured the most favourable coverage
- How traditional and social media conversations evolved
- The communications lessons brands can apply to future product launches and industry events