PR practitioners should be very familiar with the term, “return on investment”. ROI is a straightforward business metric that asks one of the most basic ...
“What Matters in PR” shines the spotlight on PR leaders in the industry. We speak with Syed Mohammed Idid, General Manager, Strategic Communications & Stakeholder ...
Transparency and social responsibility are major components of an organisation’s credibility, which is intrinsically linked to trust. Media intelligence can offer an early warning of ...
Reputation measurement often gets relegated to a quick review of sentiment, often automated. But does the application of automated sentiment to a handful of keywords ...
PR and communications professionals are by now accustomed to reporting on the results they secure. But not all reports are created equal. Getting stuck in ...
Public relations professionals hear often that press releases are a waste of time, annoying, and clog the inboxes of journalists. An article on Axios quoted ...
