Tag: PR Industry News

Twenty years ago, businesses were asking why anyone should bother monitoring blogs. A few years later, some similarly asked what the point was in scanning ...

The use of artificial intelligence to make PR teams operate more efficiently is quickly becoming part of everyday communications work. This should include crisis communications ...

A media list is only as useful as it is current. For most PR teams, keeping one updated is a constant, low-grade headache — and ...

Most of us who work in communications understand at least basic ways to measure our work. We track media coverage, including things like tone and ...

It is no secret that we are seeing a rise in polarisation across industries, around the world. Companies may unwittingly make a decision that spirals, ...

In an age when AI seems to be taking over more basic PR functions, what should communicators focus on when it comes to media outreach ...

“What Matters in PR” shines the spotlight on PR leaders shaping the industry. We speak with Ramya Chandrasekaran, Chief Communications Officer at Qi Group. Ramya ...

PR practitioners should be very familiar with the term, “return on investment”. ROI is a straightforward business metric that asks one of the most basic ...

As you likely know by now, the Washington Post recently saw large layoffs. It was not that cuts occurred that was so surprising; after all, ...