Richard Bagnall, CARMA’s ex Co-Managing Partner and AMEC Chair, explores the topic of meaningful measurement in unpredictable times at the GovComms Festival in November 2020.
Discover:
- How output metrics are losing relevance
- Why organizations should say no to AVEs
- Barcelona Principles
- Measuring with outputs, out-takes and outcomes
- Aligning PR tactics with organisational objectives
- How organizations can adapt their approach to communications evaluation in times of crisis
- Case Studies
- Common mistakes and top tips
- Plus much more besides