Artificial intelligence is advancing quickly, but the conversation around trust, risk, and reputation is moving even faster.
While AI is often framed as a productivity breakthrough, audience sentiment tells a more complex story. Concerns around misinformation, control, and accountability are rising. For communicators, the gap between narrative and perception has never mattered more.
CARMA hosted a live global panel exploring the real story behind AI, based on insights from 12,000 media articles and 6,300 respondents worldwide.
What we covered:
- Where global media narratives on AI are shifting, and why.
- The gap between coverage and public sentiment.
- What’s really driving trust, risk, and responsibility.
- What communicators need to do now.
Hear perspectives from CARMA experts across Europe, APAC, and MENA, bringing a truly global view of how AI is shaping reputation.