AI data centers are dominating global media. But who is controlling the narrative? And is the story landing differently in APAC than in the US and Europe?
Watch CARMA’s on-demand webinar, exploring findings from an analysis of 21,000+ media articles across 800 outlets in 50+ markets and 18,000+ social media posts, with a focus on APAC.
What we covered:
- Why the data center narrative turned more negative from Q2 2026, and the events driving the shift.
- Why big tech controls 85% of the conversation, and where energy companies fit in.
- Why the US produces 57% of global coverage, and how its negativity is reaching APAC media.
- Why APAC headlines are 70% neutral, and why sovereign AI ambition is the region’s distinctive theme.
- The three questions communicators must ask before entering each APAC market.
Hear from CARMA and Siemens Energy on why energy companies don’t need to be louder: they need to be more relevant, more credible, and more localised.