Prove and improve the power of PR with tips, trends and insights from media intelligence experts at CARMA.
November marks AMEC’s annual Measurement Month and presents agencies with an opportunity to reevaluate and reinvigorate their reporting and evaluation activities – both for themselves
The business development process can be frustrating for many agency leaders. Most didn’t get into the business to have a focus on selling, but rather
One of the most effective ways to deploy monitoring is using it to improve performance. By using sentiment monitoring and key message penetration along with
In the coming weeks, many agencies will begin the process of developing annual plans for themselves and their clients. There will be plenty of discussions
Thought leadership is now a fundamental part of public relations efforts, so much so that if advancing thought leadership isn’t a part of an overall
When public relations agencies evaluate their financial performance, they often look at reporting as a cost center rather than a profit driver. That’s a mistake
Part of being an effective PR practitioner is rooted in having a deep understanding of communications—after all, almost everything about PR—building awareness, trust, influence, credibility,
PR measurement work seems to follow this popular business advice: Pick two from the following list of three attributes—inexpensive, fast, and good. If it’s good
Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the
Perhaps you’re skeptical of the hype around artificial intelligence, but you keep hearing people talk about ChatGPT and related services so you figure you need
SMART stands for specific, measurable, achievable, relevant, and timely. One of the best things that you can do for your PR measurement program is to
Some believe that the sky is falling, while others see a silver bullet. The reality is that recent developments in artificial intelligence, as seen in
Setting up a media monitoring account and tracking content is fairly straightforward, especially when you have the help of a team on your monitoring software
Most organizations know that tracking media mentions is a must for developing effective communications and marketing programs. In fact, figuring out what is being said,
Environmental, social, and governance (ESG) issues are no longer treated as an afterthought by companies. The growing momentum behind the ESG movement has brought sharp
