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Crisis Communications Tips For Public Relations

Managing crisis communications is an enduring part of public relations work. As long as there are humans who make mistakes, there will be crises—and the …

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How does a constantly shifting media landscape impact earned media objectives?

In an AI Dominated World

In an AI dominated world, more effort is required, not less

What matters in PR? With Alex Malouf, Ceer

11 Ways PR Agencies can leverage AI for their clients in 2023

Setting SMART objectives for Measurement Programs

What matters in PR? With Nishanthi Palani, Sime Darby Plantation

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WHAT MATTERS IN PR

What matters in PR? With Alex Malouf, Ceer

What matters in PR? With Nishanthi Palani, Sime Darby Plantation

What matters in PR? With Thomas Howard, BCW China

What matters in PR? With Preeti Gupta, BMW Group Asia

MEDIA MONITORING

Back to school – why better PR measurement education matters

Why measurement and evaluation is the secret to tackling PR’s persistent skills gap

Top 5 social media technology trends in 2020

MEASUREMENT & EVALUATION
Measuring Impact - TMS

Measuring Impact

Planning and Account Setup: Why Establishing A Baseline is Important

Having trouble uncovering insight when volume is high? Use 3-D!

PR TIPS
Measuring Impact - TMS

Measuring Impact

Planning and Account Setup: Why Establishing A Baseline is Important

Having trouble uncovering insight when volume is high? Use 3-D!

Achieving Content Completeness in Media Monitoring

Getting Started with Media Monitoring

EVENTS & REPORTS
Measurement-frameworks

How to Build a Measurement Framework for PR

The Smartest Thing About PR SMART Objectives Is Not What You Think

A-to-Z Guide to Media Intelligence PR Measurement and Communication Evaluation

COMMENTARY
11 ways PR agencies can leverage AI for their clients in 2023

11 Ways PR Agencies can leverage AI for their clients in 2023

Measure better in a crisis

ESG communications: Getting ahead of those challenges

4 predictions that will steer PR measurement and evaluation in 2022

Top 5 PR Podcasts for 2022