How Saudi Arabia leveraged events and influencers to boost reputation
Saudi Arabia’s international reputation has seen a measurable improvement, according to the 5th Edition of the Kingdom Reputation Report by CARMA, a global media intelligence firm. The findings highlight increased positive sentiment in global media coverage, largely driven by the country’s Vision 2030 initiatives and its push to diversify the economy.
CARMA Expands to Spain to Support Organisations in Managing Reputation and Media Presence
This strategic expansion provides organisations across Spain with access to CARMA’s advanced media intelligence solutions, supporting smarter decision-making and stronger reputation management.
BYD cars grow in popularity as Singapore consumers shed perception of ‘made-in-China’ as second-best
Chinese electric vehicle (EV) maker BYD has overtaken Toyota as the top-selling car in Singapore — and it’s due to a combination of attractive pricing and increasingly positive brand sentiments towards Chinese technology, said drivers and analysts alike. Read more!