How Chipotle Turned Protein Into a PR Strategy
The protein craze is not exactly new; it has been building for some time. According to CARMA’s social media data, this time last year saw protein featured in 126,600 health-related social media posts in a single month, and that volume has remained consistent ever since. Protein’s popularity is tightly linked to gym culture, with most online conversation centered on ways to increase intake and support muscle growth.
Dubai is proven in war – now it must prepare for peace
CARMA’s analysis highlights a striking imbalance: political leaders, military action and destruction dominate global coverage, while Dubai’s “business as usual” barely features. The world is not seeing Dubai function, and so assumes it cannot. The lesson from the data is clear – in an anxious world, perception moves faster than reality.
How did the global media change the narrative of the war?
In traditional warfare, battles and military developments dominate the headlines. But in modern warfare, the military front alone no longer determines the course of conflict; the media narrative has become an essential part of the battle. The way a war is covered can sometimes be more influential than the war itself, because it shapes how the world understands what is happening and who it perceives as victorious or defeated.
BYD cars grow in popularity as Singapore consumers shed perception of ‘made-in-China’ as second-best
Chinese electric vehicle (EV) maker BYD has overtaken Toyota as the top-selling car in Singapore — and it’s due to a combination of attractive pricing and increasingly positive brand sentiments towards Chinese technology, said drivers and analysts alike. Read more!