Resources

Industry Reports

From Automotive to Pharma, from the US through to APAC, our Industry Reports provide analysis on the stories, the industries, and the metrics that matter to you.

How are Japanese brands represented in International Media

Japan is home to 40 companies on this year’s Fortune Global 500, an annual ranking of the world’s largest corporations by revenue. Using CARMA Insights ...
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Reputation by CARMA: UK & US Brand Benchmarks

CARMA’s Reputation Index is a pioneering monthly report series that benchmarks leading brands in four sectors – Finance, FMCG, Retail, and Technology – using a ...
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Driving Change: Are Chinese Automotives Redefining the Global Market?

Welcome to the “Driving Change” series by CARMA, where we explore the transformative rise of Chinese automotive brands in global markets. This three-part series provides ...
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What’s really shaping airline reputation in 2025?

Do passengers care more about seat design or climate pledges? What happens when accessibility stories go viral? CARMA’s latest report with Aircraft Interiors Expo (AIX) ...
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The Reputation Economy Report

What drives trust in UK banking today? Do customers believe their sustainability story? Can media coverage alone build brand loyalty? CARMA’s 2025 Reputation Economy report uncovers how media ...
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Fragrance in 2024: Media & E-Commerce Insights

Discover the biggest trends that shaped fragrance in 2024 with CARMA’s latest media and e-commerce analysis. Uncover key insights from 500 brands, 12 UK retailers, ...
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