What does AI mean for trust, reputation and PR?
In this exclusive study, CARMA combines media and audience insight to explore how AI is influencing public perception and where reputational opportunities and risk signals are emerging.
Drawing on CARMA’s analysis of 12,000 articles from 500 global tier-one media outlets across 37 markets (January–December 2025), alongside market research with 6,300 respondents in 19 markets, this study provides essential insight for communications leaders seeking to understand how AI narratives are shaping reputation, risk and opportunity.
Inside the report:
- Assess how artificial intelligence is framed in global media coverage.
- Measure public sentiment and emotional responses toward AI.
- Identify gaps between media narratives and audience perceptions.
- Examine trust, risk, opportunity, and responsibility dynamics.
- Provide strategic insights for communicators, business leaders, and policymakers navigating AI discourse.