CARMA’s latest CEO Media Analysis Report reveals which leaders command media visibility, how multi-layered CSR produces stronger favourability than isolated initiatives, and why communication discipline produced positive reputational returns regardless of company financial performance.
Drawing on coverage of the companies in the Hang Seng Index, we measured media mentions across all CEOs and focused our analysis on the ten with the highest coverage volume.
Sentiment was assessed using CARMA’s Favourability Rating System to ensure objective scoring.
Time period: 1 June 2025 to 31 May 2026
Media Type: Online
Media List: 57 Tier-1 Hong Kong and Chinese media outlets
CEOs with positive coverage still recorded comparatively lower favourability. Leaders who were positioned as supporting voices rather than the subject of the coverage reduced their leadership prominence.
Pony Ma’s comments generated more than three times the share of voice of the second-ranked CEO, demonstrating how a single authentic moment can shape industry conversations.
Fill in the form below to access the report
CARMA is a global PR and communications monitoring and research company.
For the past 40 years, we have been providing media intelligence and market research services to over 3500 brands worldwide.
We help senior PR and communications professionals make smarter decisions by turning data into strategic insights through consulting and technology.
Our experts work with organisations, both small and large, to provide award-winning measurement and communication evaluation in every country and language.
