How does PR & Comms action directly link to corporate reputation? Find out in CARMA’s 2024 Airlines Reputation Report providing PR and communications professionals with insights into how media coverage, social media conversations, and audience opinions have shaped major airlines’ reputations.
In this comprehensive report, you’ll uncover:
- Not all pillars of Reputation are created equal: How Products & Services dominate media coverage, social media topics, and audience perception.
- Regional Variations: Why British Airways faces criticism in the UK while Emirates thrives across all markets.
- Crisis Management Lessons: How Singapore Airlines weathered turbulence and Cathay Pacific struggled with operational issues.
- Consumer Priorities: Why sustainability ranks lower for consumers compared to service quality and reliability when it comes to airlines.
Don’t miss out on these valuable insights to help your company navigate reputational challenges and make informed, strategic decisions.
Download the full report now to gain a competitive edge with reputation measurement.