CARMA’s Reputation Index is a pioneering monthly report series that benchmarks leading brands in four sectors – Finance, FMCG, Retail, and Technology – using a unique methodology that combines news, social media, and audience data.
Focused on the UK and US markets, this series reveals how reputation is shaped, challenged, and influenced in real time, helping PR and comms professionals understand what’s driving brand perception.
In our first report, Maria Talakina, CARMA's Audience Insights Director, examines consumer awareness and perceptions of Chinese car brands across global markets. Through a comprehensive survey conducted with 500 respondents per market in the USA, UK, Germany, UAE, Saudi Arabia, Singapore, and Hong Kong, we analyse how familiar car owners and potential buyers are with Chinese brands.
The study highlights positive sentiment in certain regions, particularly around value and technology, but also reveals mixed views on reliability. These insights emphasise the challenges Chinese brands face in building long-term trust and sentiment, while also showcasing their appeal in specific markets.
Our inaugural report tracks how major UK and US banks are perceived across six core reputational pillars, from their Products & Services to their Vision.
With in-depth insights from media coverage, social conversations, and consumer research, this report uncovers what truly drives reputation in finance today.
Our inaugural report tracks how major UK and US banks are perceived across six core reputational pillars, from their Products & Services to their Vision.
With in-depth insights from media coverage, social conversations, and consumer research, this report uncovers what truly drives reputation in finance today.
Discover which banks top the charts in the UK and US, where brands face the most reputational risk, and how public expectations are evolving across both markets.
These benchmarks will be released every four months and the next Finance versions are expected in September.
These benchmarks will be released every four months and the next FMCG version is expected in June.
These benchmarks will be released every four months and the next Retail version is expected in July.
These benchmarks will be released every four months and the next Technology version is expected in August.
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