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The Measurement Standard Blog

The Future of Predictive Analytics in PR Measurement

December 11, 2024

PR measurement can feel like a thankless task—all of that sifting through content and analysis—but it is vitally important to assessing the effectiveness of PR ...

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Measurement Month: Reputational Pillars

November 26, 2024

It is November, and another Measurement Month is here. Taking one month out of the year to step back and examine what measurement of PR ...

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Evolution of Media Monitoring and Innovations in PR Measurement

October 28, 2024

When you sit down and log on to your media monitoring platform, you usually know what to expect. Up-to-the minute results based on your keywords—which ...

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The Future of Predictive Analytics in PR Measurement

Measurement Month: Reputational Pillars

Evolution of Media Monitoring and Innovations in PR Measurement

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