Linkedin Twitter Facebook Instagram
Let's Talk
INDUSTRY REPORTS

Airlines in Asia Report

The report identifies key players in the airlines industry, their positioning, trends and events that impact reputation.

Understanding the dynamics of factors that impact reputation can help airlines manage their image, respond to challenges and maintain a competitive edge in a highly scrutinised industry.

ACCESS THE REPORT

Understanding the dynamics of factors that impact reputation can help airlines manage their image, respond to challenges and maintain a competitive edge in a highly scrutinised industry.

Utilising data collected from a peak holiday period, we analysed how ten airlines in Asia were represented in the news and on social media.

The report aims to:

  1. Identify the key players in the industry and their overall positioning
    according to media and customer perspectives.
  2. Highlight any significant trends and topics driving the discussion.
  3. Evaluate how specific events, developments, or incidents have impacted the reputation of these entities.

Comparing and analysing the key editorial themes, social media perceptions and C-suite representation surrounding the airlines, helps to gain a comprehensive understanding of the PR trends in this turbulent industry.

Methodology

Ten airlines from Southeast Asia and Hong Kong were selected for this study based on their volume of coverage in online outlets, and on social platforms.

Volume of articles analysed: 

31,500 articles
(Tier-1 mainstream news and trade publications)

Volume of social media posts analysed: 

105,000 social media posts
(Twitter, LinkedIn, Instagram, YouTube, TikTok, Facebook)

Metrics captured:

  • Key article and social discourse themes
  • Sentiments across articles and posts
  • And more

Time period covered: 

October 2023 to March 2024

Bar chart of positive social media perceptions and associated airlines

Access the Report

Fill in the form below to access the report

Your Source for Data-Driven Analysis

THE MEASUREMENT STANDARD

The Importance of Continuous Monitoring: How Real-Time Data Enhances PR Agility

Continuous monitoring is like getting regular exercise with short-term and long-term benefits, and it gets easier once you make it a habit.

Read Now
blog

A Reputational Reckoning: Understanding PR’s Impact on Reputation

Orla's session addressed the key aspects of reputation management and the pivotal role PR plays in shaping and protecting an organisation's public image.

Read Now
The Measurement Standard

PR Measurement in a Multichannel World – Finding Sense in the Noise

To effectively pull insights out of high volume from multiple channels, it helps to have a plan or process in place that allows the content that matters most to rise to the top.

Read Now

Subscribe to the CARMA Newsletter

Explore a world of industry insights with the CARMA newsletter. Stay informed with the latest in media monitoring and analysis including the newest industry updates, CARMA industry reports, and invitations to exclusive Events, Webinars & Workshops. 

Subscribe for Free