Welcome to the “Driving Change” series by CARMA, where we explore the transformative rise of Chinese automotive brands in global markets.
This three-part series provides data-driven insights into how these brands are perceived by consumers and represented in media, unveiling a new phase in the evolving automotive industry.
In our first report, Maria Talakina, CARMA's Audience Insights Director, examines consumer awareness and perceptions of Chinese car brands across global markets. Through a comprehensive survey conducted with 500 respondents per market in the USA, UK, Germany, UAE, Saudi Arabia, Singapore, and Hong Kong, we analyse how familiar car owners and potential buyers are with Chinese brands.
The study highlights positive sentiment in certain regions, particularly around value and technology, but also reveals mixed views on reliability. These insights emphasise the challenges Chinese brands face in building long-term trust and sentiment, while also showcasing their appeal in specific markets.
The media perception report will analyse the media narratives influencing public opinion.
This presents a case study on a successful strategy used by one of these brands to gain traction worldwide.
Subscribe to the CARMA Newsletter
Explore a world of industry insights with the CARMA newsletter. Stay informed with the latest in media monitoring and analysis including the newest industry updates, CARMA industry reports, and invitations to exclusive Events, Webinars & Workshops.
