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Chinese auto brands are on track to outsell foreign brands in China, demonstrating a successful operating model that could be replicated in Western markets. On the global stage however, many outlets deem the popularity of Chinese EVs as a threat.

How will Chinese manufacturers position themselves in those markets? Will Western, American, and other Asian manufacturers have to amend their narratives on electrification as a result of this skepticism?

Jennifer Sanchis

Automotive Insights Consultant, CARMA

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