This season brings faster, clearer ways to see what matters. Our latest updates unify dashboards, expand media coverage, and refine reporting, each enhanced by AI to surface trends and context instantly.
Dashboards Built For Clarity
You can now connect your own business data with CARMA insights in one view. The new unified dashboard environment, powered by Widget Studio, makes exploration smoother, reporting cleaner, and analysis more relevant.
What’s new:
- Drill Down and Drill Through: Switch between overviews and detail without losing context.
- External data uploads: Bring in campaign budgets, sales data or web traffic for richer analysis.
A More Dependable View
Your perspective on influence is broader and more consistent. Blogs, forums and YouTube channels have now been expanded, and broadcast metrics standardised across providers.
What’s new:
- Blogs and forums: Track and filter early discussions that shape coverage.
- Standardised broadcast metrics: Viewership and impression data now aligned across all sources.
- YouTube channel monitoring: Full tracking of public channels alongside Facebook.
Precision Made Simple
Finding what matters takes less effort. Smarter filters and AI-coded data tags make it easy to focus on key themes, maintain consistency, and speed up analysis.
What’s new:
- Pinned filters: Keep your preferred setup visible across sessions.
- AI Coded data tags: Filter by custom KPIs or themes using AI-coded analysis.
- Collections filters: Build dashboards around key topics or events.
- Exclusion filters: Remove markets or outlets for cleaner newsletters.
Reporting that tells the story
Your reports are faster to build and sharper to deliver. Every detail, from section order to visuals, is now cleaner and powered by AI for consistency and polish.
What’s new:
- Reorder sections easily: Adjust structure in seconds.
- Edit smarter: Manage outlet names and metadata in one place.
- Add context: Display Monthly Unique Visitors beside outlets.
- Visual consistency: Article images now appear automatically across all media types.
